How to Become a Harrods VIP Client
2025-04-02
How to Become a Harrods VIP Client
1. Membership Tiers & Requirements
Harrods operates a tiered membership system (Green, Gold, Black), with escalating privileges:
Green Card: Register online or in-store to earn 1 point per £1 spent. No immediate cash redemption for points.
Gold Card: Upgrade by reaching an undisclosed annual spending threshold (estimated £5,000–£9,999). Benefits include 10% off twice yearly (excludes brands like Chanel, LV).
Black Card: Achieve £10,000 in cumulative spending for top-tier status. Key perks:
Unlimited points-to-cash redemption (other tiers require annual conversion).
Free 2-hour valet parking and complimentary coffee at the 1st-floor café.
Priority access to private shopping sessions and exclusive events.
2. Application Process
Registration: Start with a Green Card by signing up online or during checkout in-store.
Upgrade to Gold/Black:
Spend thresholds are automatically tracked. For faster upgrades, utilize Personal Shopping Advisors for curated purchases (may expedite eligibility).
Black Card: Reach £10,000 in cumulative spending (lifetime total, not annual).
3. VIP Privileges
Personal Shopping: Dedicated advisors reserve high-demand items (e.g., Hermès, limited-edition releases) and arrange private viewings.
Exclusive Events: Invitations to brand previews, art exhibitions (e.g., Graff diamonds), and members-only dinners.
Global Concierge: Assistance with non-retail requests (e.g., travel bookings, restaurant reservations).
4. Key Notes
Points expire on May 31 each year (Black Card exempt).
Discounts exclude luxury brands like Chanel, LV, and Hermès, but spending still counts toward tier upgrades.
Maintain your tier by sustaining annual spending levels.
For detailed terms, check Harrods’ official app or contact customer service at +44 (0)20 7730 1234.
Pro Tip: Combine Black Card status with an electric vehicle to unlock free valet parking and charging at Harrods’ London flagship.